Sabora. Castelló agroecological market
Sabora is the new agroecological market in the city of Castelló (Spain) that was created with the aim of facilitating access to certified organic products from local suppliers. For their launch they needed a name and graphic identity that reflected their values.
For the naming, we decided to move away from the most descriptive or most common options in the sector (related to proximity and sustainability) and go for a more evocative formula. Sabora has a soft sound and is easy to remember in both Valencian and Spanish and focuses on the flavor of the product.
The graphic identity is based on synthetic illustrations of the products offered on the market and on plant-like fonts. Together with the chromatic range, of organic inspiration, a coherent and flexible visual system is generated that adapts to different supports.
